I built brands from the ground up, creating identities that were flexible, recognizable, and built to grow. For Chicago Slice, I developed the logo system from initial concept through full-facing and simplified marks. I also created Hopper, a sub-brand character for ProXR Pickleball, bringing an urban, playful energy to the brand through hand-drawn illustrations in multiple poses and themed drops, including cannabis, basketball, and donut-inspired paddles.